We proudly partnered with One Door, a visual merchandising software company from Boston and a group of passionate retailers, to produce a video series talking about how retail is evolving and different ways brands are responding to this change. Check the videos out below, or click the logo below to go to the full website for the series Off the Shelf.
EPISODE ONE: “LEADING THE PACK” THE FARMER’S DOG
“We want people to really understand the story of the brand and the story of the product they purchased. That’s now what creates brand loyalty.”
How does an online brand enter the dog-eat-dog world of physical retail?
Hear how Katie Hunt, Co-founder of SHOWFIELDS, solved this for The Farmer’s Dog
EPISODE TWO: “THE CURATORS MINDSET” MOTHER DIRT
“In a world of sameness, being different is the way you thrive”
How do you stand-out in an oversaturated category? You step out of your safe zone and boldly tell your unique story.
EPISODE THREE: “MAGIC HAPPENS” CITY ROW
“When the right product meets the right customer, magic happens”
Watch how SHOWFIELDS Co-founder Tal Zvi Nathanel chartered CITYROW’s path to brand discovery with a unique in-store experience.