I got my first job in a retail store long ago in a land faraway. The last 20 years have been spent in a variety of management and consulting roles including stints as CEO of a an Australian sporting goods retailer and as group wide merchandise/marketing and store planning manager for the DSE division of Woolworth’s. In the latter role we the launched Australia's first full range, fully trading retail web site by a traditional retailer.
I am passionate about educating the next generation of retailers and have done so at Sydney, Macquarie, UTS and Shanghai Jiao Tong Universities.
In 2011 I was appointed Retail Industry Executive in Telstra’s Industry Development team where I published six research papers in to the digital disruption of our industry (see my LinkedIn profile for details). I also conceived and staged the annual "Retail Innovation Summit" with partners Adobe, Grant Thornton, Intel, Microsoft and NORA.
Co-Founder & The Americas Leader
Starting my working life as a Pilot, I quickly realized that I wanted to spend my time with people, not planes. I adored the Retail Industry from the moment I started selling phones on the shop floor for Australia's largest telco. I focused on my passion for leading people and went into management roles in my first year as a retailer. I went on to perform several central-support leadership roles from Technology, Innovation, Operations, Productivity & Workforce Management, ultimately becoming the Head of Retail Operations for Telstra in Australia in 2014 at the age of 30.
It was there I led the team of amazing humans that opened our internationally recognized and award winning flagship stores, as well as a successful innovation strategy that boosted customer experience, sales performance, productivity and reduced operating costs.
In 2017 I took on a transformation role to create Telstra's international, all segment and all product Customer Experience strategy. After a year in that role I decided I wanted to be a force for good in the Retail industry that I love. I therefore spent time with retailers and researching to create processes and measures for Retail Innovation as a capability, and work to help retailers create an innovation pipeline that is successful, constant and delivering ongoing evolution of their brand through a purpose led and human-centered innovation culture.