Every quest needs a map. We are writing it for you.
Many books have been written about the threats facing the retail industry and what retail strategists should be thinking about, but we are writing the first “how to” guide for retailers who want to reframe their business.
We will debunk some of the myths that surround the industry like retail is dying (it’s growing ), online is killing the industry (it’s growing the industry), retailers can’t afford to reframe (they can’t afford not to reframe), innovation is technology (technology is only a facilitator) and more. We then offer a step by step guide to retail innovation based on our experience in the industry and examples from some long-established retailers
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